OBAMA-RAMA!!!

It’s been an exciting week; a new president has been elected and the promise of a new era has restored hope among millions of troubled Americans. When Barack Obama announced his victory Tuesday night to a crowd of teary-eyed spectator he spoke of hope, progress and change. Words that have branded him as a reformer and ultimately as president. But behind Mr. Obama’s magnificent success was a tremendous campaign which transformed the junior Illinois senator into a cultural icon.

There are specific rules to running a campaign; aesthetic boundaries that have gone unchallenged for decades. The “look” of campaigns has been unwavering and the range of graphic options has been startling unimaginative; institutional reds and blues, block italic lettering interspersed with monotonous stars and rigid stripes from Hoover, to Ike to Clinton and W.

But after eight years of war, crisis and recession the American people were looking for something different, something fresh and clean and perhaps the only thing cleaner than Barack Obama are the san-serif typefaces plastered throughout his campaign materials or his range of colors which span from white to light blue, the sparsity of his palate, the crispness type amounting to a graphic breath of fresh…